March 12, 2025
2026 is shaping up to be a big year for local business. If you want strong momentum, the planning starts now. Below are the key digital trends coming your way and how they apply to businesses across the Sutherland Shire.
AI tools are shifting from optional to essential. You’ll see this across content strategy ideas, ad creative, email workflows, customer service and lead qualification.
Local examples include a Cronulla gym testing AI-generated ad variations for new member offers, and a Miranda hair salon using AI to draft SMS reminders.
To see how AI fits into local marketing, read Unlocking the Power of Local Area Digital Marketing in the Sutherland Shire.
Buying directly on Instagram, Facebook and TikTok is rising fast. This matters for businesses selling clothing, homewares, beauty products, gifts or food packs.
Local examples include a Gymea boutique tagging summer stock for in-app purchase and a Caringbah dessert shop selling Christmas boxes straight from Instagram.
For support with social setup, visit Social Media Marketing.
People now search by suburb, micro areas, landmarks, “near me” and voice search. If your Google Business Profile isn’t updated weekly, you’re falling behind.
Local examples include a Menai Tradie improving visibility with weekly photos and a Cronulla café ranking for “breakfast near the beach” thanks to optimised content.
To improve your search visibility, see SEO Sutherland Shire.
Short, simple videos continue to dominate. Easy ideas include how-tos, behind the scenes, customer moments, team intros and product showcases.
Local examples include a Taren Point homewares store showing new arrivals and a Kirrawee fitness studio filming quick member spotlights.
For guidance on content, visit Content Marketing.
People want to support local Shire businesses. Show your connection through school events, staff stories, local suppliers, charity work and customer highlights.
Local examples include a Cronulla brand running Sharks-themed giveaways and a Sylvania restaurant showcasing local producers.
To learn about strong local engagement, read Unlocking the Power of Local Area Digital Marketing in the Sutherland Shire.
Privacy changes mean you need your own data. Start building email lists, SMS lists, loyalty clubs, surveys and VIP programs.
Local example: A Miranda retailer offering early Boxing Day access to SMS subscribers.
To build email and SMS systems, see Email Marketing Automation.
Shoppers expect fast websites. Check image sizes, hosting, mobile load time, checkout flow, navigation and broken links.
Local example: A Caringbah e-commerce brand lifting conversions after compressing images.
If your site needs improvement, visit Website Design.
Use this checklist to prepare for 2026:
Planning your 2026 marketing strategy? Let us help you build a roadmap.
