Our SERVICE
Dental marketing in Australia is not like marketing a cafe or a tradie. AHPRA regulations restrict what you can say in ads, on your website, and in testimonials. Use the wrong claim, show a before-and-after without consent, or make an implied guarantee, and you risk a formal complaint.
I understand these rules because I work with dental clinics across the Sutherland Shire. Every ad, every landing page, and every piece of content I produce is reviewed against AHPRA advertising guidelines before it goes live.
When a patient in Caringbah searches "dentist near me" or someone in Cronulla types "emergency dental", the practices in the Google Map Pack get the calls. Everyone else gets nothing.
I optimise your Google Business Profile with the right categories, a complete description, regular photo updates, and a review strategy that builds your ranking. I also create suburb-specific content on your website so Google understands exactly which areas you serve.
Read more: The ultimate guide to local SEO for Sutherland Shire businesses
Google Ads puts your practice at the top of search results for high-intent queries like "dentist Miranda", "teeth whitening Sutherland Shire", or "dental implants near me". I build campaigns with AHPRA-compliant ad copy, proper conversion tracking on every booking form and phone tap, and geographic targeting tight to the suburbs you serve.
Most dental practices I work with start with a $2,000-4,000 monthly ad spend and see a positive return within the first month.
Reviews are the number one trust signal for dental practices. A clinic with 120 reviews and a 4.9 rating will outrank and outconvert a competitor with 15 reviews every time. I set up a systematic review request process so every patient is asked, every review is responded to, and your Google ranking benefits.
Your website needs to do three things: load fast on mobile, make it easy to book, and comply with AHPRA. I build dental websites on Webflow and WordPress with online booking integration, service pages for every treatment you offer, and suburb-specific landing pages for the areas you serve.
A marketing partner who understands dental compliance, knows the Sutherland Shire market, and works directly with you. No account managers. No middlemen. Just results-focused marketing from someone based in Burraneer who genuinely cares about growing local practices.
Book a free dental marketing audit and I will show you exactly where your practice stands online and what to prioritise first.
Is dental advertising regulated?
Yes. AHPRA regulates all healthcare advertising in Australia. You cannot use testimonials as endorsements, make claims of superiority, or create unrealistic expectations. I build all campaigns within these guidelines.
How much should a dental practice spend on Google Ads?
Most Sutherland Shire dental practices I work with invest $2,000-4,000 per month in ad spend plus management fees. The cost per new patient enquiry typically ranges from $30-80 depending on competition and services advertised.
How long does dental SEO take?
Most practices see measurable improvements in local rankings within three to four months. Significant Map Pack visibility typically builds over six to twelve months of consistent work.
Digital marketing for dental practices across the Sutherland Shire. AHPRA-compliant Google Ads, local SEO for Google Maps, patient-focused website design, and review management. I work directly with dental clinics in Cronulla, Caringbah, Miranda, and across the Shire.
