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Fresh Patch makes real grass potty pads for dogs: a subscription product that solves a genuine problem for apartment dwellers, high-rise residents, and anyone with a dog who cannot always get outside. The brand earned national exposure through Shark Tank. The challenge after that exposure was sustaining and scaling customer acquisition through search and paid channels.
SEO strategy focused on the specific situations Fresh Patch solves: apartment dogs, balcony training, puppy housetraining, and elderly or mobility-limited pet owners. These are high-intent searches from buyers with a clear problem. Google Ads campaigns targeted these same audiences with messaging that acknowledged the problem and presented the product as the obvious solution. E-commerce optimisation improved the conversion path from ad click to subscription sign-up.
Fresh Patch's paid and organic channels now work together to find the pet owners who need the product most. The subscription model rewards efficient acquisition: a customer who buys once has strong lifetime value, so every qualified conversion compounds. The brand continues to grow in a category it largely created.
A Shark Tank-featured pet brand with a product most buyers had never considered before. SEO and paid campaigns focused on converting pet owners through education and intent, driving trial and subscription growth for a product that sells itself once the customer understands it.
