Snapmatic

The brief

Snapmatic operates in a category that barely existed in search: AI-powered photo booth and AI trading card activations for enterprise events. Their clients include Dell, SAP, Rolls-Royce, AWS, and Lenovo. The challenge was being visible and credible to global event buyers who were just beginning to search for this technology.

What we did

• Launched a full-funnel Performance Max campaign across Search, Display, and YouTube
• Targeted 'AI photo booth' and related brand awareness terms to build presence in an emerging category
• Used YouTube pre-roll combined with Search campaigns for maximum exposure at different stages of the buyer journey
• Made real-time bid and creative adjustments to improve ROAS as data came in
• Built organic search authority around AI photo booth, AI trading cards, and event technology terms

The results

• 300% growth in bookings within 60 days
• Ranked number 1 in branded and non-branded paid search for the category
• 3x increase in direct bookings from organic and paid combined
• Established dominance in an emerging category before larger competitors moved in

Snapmatic now owns the search landscape for AI photo booth technology globally. The brands that discover them through Google become the enterprise clients that book $20,000 to $35,000 AI trading card activations.