Product
Study Space is an Australian EdTech platform delivering interactive video learning for K-12 students aligned to the Australian Curriculum. Their content is genuinely useful for classroom teachers, parents supporting home learning, and school administrators looking for curriculum-aligned digital resources. The challenge was getting in front of those decision-makers at the right moment.
We built a website that clearly communicates the platform's value to three distinct audiences: teachers, parents, and school buyers. Each group has different concerns and different search behaviour. SEO strategy targeted curriculum-aligned search terms and subject-specific queries used by teachers during lesson planning. Google Ads campaigns were structured around school procurement timing, reaching administrators during budget and enrolment periods when buying decisions are made.
Study Space now appears in the searches used by Australian teachers and parents looking for curriculum-matched digital learning tools. The website converts visitors from each audience segment with messaging tailored to their priorities. Paid campaigns deliver qualified traffic during the windows when schools are most likely to adopt new platforms.
Study Space's interactive video learning platform for K-12 students is now in front of the teachers, parents, and school administrators who are actively looking for it. SEO targets Australian Curriculum-aligned searches. Paid campaigns reach school decision-makers during the enrolment windows that matter.
