Medilogic

The challenge

Medilogic were running Google Ads with high CPCs and almost no conversion tracking in place. Budget was being spent without any clear picture of what was working. Healthcare procurement searches are competitive and expensive, so every wasted click added up fast.

What we changed

• Targeted high-intent product keywords used by clinical buyers at the point of procurement
• Built custom landing pages for commercial equipment categories
• Set up proper conversion tracking and call tracking so every lead was attributed
• Refined bid strategy to focus spend on low-funnel, purchase-ready traffic

The results

• 380% increase in qualified leads
• 4.6x return on ad spend
• 36% lower cost-per-lead within 90 days

Medilogic now has a Google Ads account that produces measurable, attributable leads from the healthcare professionals and procurement managers who are ready to buy.